It’s 2019, you’re surrounded by 10s of thousands of strangers, you’re in a crowded elevator, you repeatedly blow your nose in a boardroom cause calling out of work right now “is the worst time”. What was people’s normalcy is now characterized as “dangerous” and “gross”. We had no absolutely no problem sharing each other’s compromised air every single day, ironic enough, it’s really the only thing Americans cared to genuinely share. With the all encompassing disaster of COVID-19, masks have been made mandatory (rightfully so) in many states for businesses, restaurant take-out and once upon a time, schools. It has undoubtedly become the mascot of 2020; symbolizing fear, anxiety, safety, confusion, and even causing an uproar.. all factors that have been tied with controversial fashion statements throughout history. While some unmentionables took it upon themselves to push their narratives of oppression, or lack thereof, many of us found this as an opportunity.
In a world where the ability to connect to others has had a direct hit, style is the number #1 way to express yourself without saying a single word. In the beginning, masks were scarce and resourcefulness had ensued among communities. DIY creatives all over the country began sewing masks for their families, Youtuber’s took to making tutorials, us ravers dug out our collection, and fashion brands shifted their focus to producing an array of options. With many even donating to local hospitals or shelters, for a brief moment, it felt like the country had potential to see eye to eye.
MASKS ARE THE NEW “IT”
Now as the proclaimed ”FASHION STATEMENT OF 2020”, Brands and Celebrities have all backed it while showcasing personal style. While we have a vaccine on the way, masks are here to stay for the time being, making it a huge investment for brands to expand on. We have to question if this was a blatant exploitation of a pandemic or simply an adaptation of the times? What are the conditions in which the masks were made, why are some blatantly catered to the 1%, and are we shifting the narrative too far into necessity that it becomes grotesque….or is that just fashion? Many brands in the beginning shifted to producing masks as an easy way to claim themselves as an essential business to remain open. They have also dedicated this business move to match donations to profits; and with brands.. alongside ethical practices, which are still reluctantly embraced, that should at the very least be: expected.
It is to be noted, many designers such a Christian Siriano immediately produced masks to uphold the demand for essential / front line workers. Across the pond, LMVH, production home to Dior and Louis Vuitton, pledged to send 40 million masks to France- while donating 16 million to China’s RedCross. Ralph Lauren donated $10 million to relief programs, donated 250,000 masks, and donates a portion of profits.
While masks are no strangers to runways, or dance floors, Rick Owens is one of the first to showcase masks in an upcoming SS 2021 collection, leaning into this reality. Masks eerily made its foretelling appearance in Marine Serre FW 2019 and SS 2020.
Support Small Business
While the CDC has stated that masks do not prevent full protection from COVID-19, it does lower your chances significantly to wear one. Like all things, this is a purchase, and since this virus is new there isn’t sufficient evidence to prove these are any better than medical grade masks. At the end of the day, we should ALL be wearing our masks, but there is also no reason we shouldn’t make the best of it if you are able and want to.
If fashion isn’t high on your priority, this is also an opportunity to support small businesses! Even a small rotation of masks can determine which one is used depending on the “outing” or outfit.. and it should go without saying.. that it allows for consistent washes. Humans have an instinctual need to express themselves, and opting for stylish masks can have positive effects as this pandemic has taken a toll on mental health across the board.
If able, please consider donating masks to your local trans shelters and homeless shelters. Fashion is inherently a privileged pastime and while we are combining our need for individuality and safety.. many people don’t have access to the very item at hand. Many homeless yes, do not have access to masks, but also do not have access to any updates that we have at our fingertips. This can help prevent a cycle of passing the virus back and forth through their communities!
To donate check out the link right HERE!
